BeeSure

(Client) Beesure
(Year) 2023

about the project

BeeSure is a leading medical supplies company committed to sustainability and innovation. As the lead in-house brand designer, I am responsible for creating and overseeing all visual elements that define and elevate the brand’s identity.

The Challenge

BeeSure needed a rebrand to better reflect its mission, eco-friendly, nature-inspired, minimalistic, and fun.

The Solution

I led a full brand refresh, creating a cohesive identity that balances sustainability with modern aesthetics:

Introduced a modular scroll layout for easier storytelling
Refined typography and spacing for readability.
Integrated brand colors, icons, and visual language from the rebrand.
Designed for both desktop and mobile responsiveness.
Improved SEO structure to boost indexing and discoverability.

Services Provided

Brand Development
Creative Direction
Packaging Design
Publication Design
Marketing Collateral

BeeSure’s new look brings clarity, warmth, and a focus on sustainability.

BRAND IDENTITY

Our Vision:

Being truly eco-friendly means going beyond sustainable products—it's about creating a movement. BeeSure exists to prove that responsible healthcare and environmental stewardship can work in harmony.

Challenge:

Create an iconic mark that:

Communicates our dual focus (healthcare + sustainability).
Works across all applications from PPE packaging to marketing materials.
Feels approachable yet authoritative.

Solution:

The Hidden Bee Revelation Negative Space Alchemy: the lowercase "ee" in "Bee" transforms into the bee mascot's eye like a watchful protector.
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Adaptable System - works as standalone icon (app favicons). Pairs elegantly with wordmark (packaging).

Brand Icons

a few of new revamped icons -

BeeFirst -
product that manufactured with zero direct skin contact
VA DuoSeal -
‍duo adjustable strip the shape like a VA
Anti-Fog -
‍anti-fog flap
Quad-Fold -
‍four folded design
Barcode Design -
a special design that suited for the brand image
Biodegradable Material -
an icon for the biodegradable material
BeeGreener -
an icon to use with anything with number percentage

CORPORATE TYPEFACE/

COLOR PALETTE

Primary Typeface

Fira Sans
Usage: Headlines, sub-headlines, body copy.

Accent Typeface

Museo Sans Rounded
Logo pairings, icon integrations, headlines, selective marketing accents.

Primary Color Palette

BeeSure’s refreshed color scheme embodies organic energy and warmth, blending natural earthiness with invigorating vibrancy.

Earthy Blackish Brown -
a deep, anchoring neutral for stability and sophistication.
Bee Orange -
a burst of energetic warmth, symbolizing action and optimism.
Forest Green -
a rich, natural tone representing growth and reliability.
Soft Muddy Brown -
a warm, approachable base that adds balance and versatility.

Secondary Color Palette

Bee Yellow -
a bright, uplifting accent for highlights and calls to action.
Goldenrod Yellow -
a deeper, golden warmth that conveys premium quality.
Redwood Brown -
a rustic, grounded tone for depth and texture.
Light Pink -
a soft, modern touch that adds approachability.
Cornflower Blue -
a cool, calming contrast for balance and versatility.

MARKETING COLLATERAL

New Revamped Catalog

Objective - Create a clean, engaging, and eco-conscious product catalog that:

Prioritizes ease of navigation - customers quickly find what they need.
Highlights product benefits first - clear, user-centric explanations.
Showcases environmental impact - reinforces sustainability as a key differentiator.
Feels warm, vibrant, and fun - balances professionalism with approachability.
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Key Design & Content Strategies:

Simplified Layout for Easy Navigation
User-First Product Descriptions
Eco-Impact Made Visible
Vibrant, Warm & Fun Aesthetic
Interactive & Engaging Extras

Sales Sheet

Radiant series face masks -

Brand-Aligned Design -
This newly designed sales sheet for our upcoming Radiant Series face masks fully embodies BeeSure's refreshed visual identity - clean, nature-inspired, and purpose-driven
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Key Features:

Showcases our premium face masks with a focus on both performance and sustainability.
Applies our signature warm, eco-conscious color palette (honey yellows, earthy neutrals).
Incorporates subtle nature motifs like honeycomb patterns.
Uses clean, approachable. typography for quick readability.

PACKAGING DESIGN

New Revamped packaging

The complete transformation of BeeSure’s packaging marked the foundational milestone in our brand revolution—establishing the visual language and sustainable ethos that now defines every customer touchpoint.
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‍Key Design Principles: Nature-inspired minimalism

Warm, earthy backgrounds with BeeSure’s refreshed color scheme.
Playful yet professional bee mascot illustrations that build brand recognition.
Bold yet balanced typography that prioritizes clarity over clutter.
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Our packaging redesign wasn't just a cosmetic update, it was the launchpad for BeeSure's complete brand evolution. As the first tangible expression of our new identity, it set the standard for every touchpoint that followed.

MERCHANDISE DESIGN

cross-over with
Planet Bee Foundation

BOOTH GRAPHIC DESIGN

Beesure at IDS 2025

BeeSure’s booth at IDS was designed to reflect the brand’s clean, approachable identity and reinforce its commitment to sustainability through bold visuals and cohesive messaging.

Key Challenges:

Standing out among 2000+ exhibitors.
Communicating technical credibility while maintaining approachability.
Creating an immersive brand experience in a compact footprint.

Our Graphic Solution:
Hero visuals designed to stop traffic

Life-sized product macros that highlight material textures
Dynamic honeycomb patterns inspired by a bee’s-eye view
Bold color blocking using BeeSure’s signature palette

Layered Information Architecture:

10ft backwall headline.
Mid-level benefit bullet points
Detailed spec panels.

Interactive Graphic Elements:

QR-activated AR product explorers.
Tactile sample stations with engraved data.
Overhead hanging "honeycomb" info pods.